CORPORATE SOCIAL RESPONSIBILITY (357) We inform you that the Wisdom Board of Guadalajara, Model City is working with an innovative multi-level intellectual system and one of its first conclusions is that we will solve our challenges only if we improve our brain power.
Counselor Karina Orea guides leaders interested in improving their organization to Clotaire Rapaille's research, a psychologist, on the importance of cultural codes and the imprint acquired in the early years of life of a person, in order to better understand their customers.
The usual research is based on questionnaires to potential consumers with questions about the vehicle that they would like to acquire and a different strategy is based on the memories of people when they met the Jeep for the first time. The new strategy finds that the code corresponding to the Jeep is being LIBERATOR because it allows you to get off the road and explore.
The conclusion that without emotion there is no learning allows us to understand the importance of the emotions of the person in the learning process. Infancy is very important because we experiment with the emotions until the age of seven years, at which point it is considered that they begin to repeat.
This combination of experience and emotion, the imprint, influences what we are, in our particular way of reasoning, deciding and acting. The imprints of people forming a family influence their cultural code, which unites the families of a country, establishing their cultural code.