CORPORATE SOCIAL RESPONSIBILIT (351)
Marketing / Board of Directors / Guadalajara, Model City at IPADE We study successful business strategies for Momento Mexico and the case Tecno Lite is an important example of a company founded in Guadalajara, worldwide, and its CEO, Eduardo Godoy, Accompanied us in the study of the case.
Business Finding 1428: The project Guadalajara, Model City, is aimed at the development of sustainable companies such as Tecno Lite.
The project Guadalajara, Model City, is designed so that the business sector, responsible for generating wealth, transforms companies into sustainable companies. The Tecno Lite Board has been key to the development of the operation, the commercial strategy and the positioning of the brand.
