¢Strategic Planning is presented at IPADE, 1970.
¢It is presented by professor Robert Anthony, from Harvard.
¢It is knowon as FORD or FODA exercise.
Internal: Forces and Weaknesses
External: Opportunities and Risks/Threats.
¢The author is Robert S. McNamara, Ph. D. in Math,Head FORD Motor Company.
¢Secretary of Defense with John F. Kennedy.
¢Strategic Planning is the process of preventive thinkingand of making others to think.